Social Media Management

Miva’s first convocation held in 4 cities simultaneously: Lagos as the main ceremony, with Abuja, Port Harcourt and Jos hosting parallel viewing centres.

I owned the social media content plan for pre-, during, and post-event, but the coverage was the hard part. One team can’t be in 4 cities, so I recruited student volunteers in each location, briefed them on exactly what to shoot and who was shooting what, and ran live posting across all 7 channels from all 4 sites as the day unfolded. Part of what I did was run a campaign with the graduating class: a branded hashtag, prompts in the weeks ahead, and collaboration posts on their own accounts to push the story further than ours.

Miva provided the resources and tools I requested to create high-quality social media content; I set out to show that the organic content I produced was worth the production spend.

I rebuilt the social media strategy: built a detailed & tailored content system and calendar, defined pillars, developed a weekly cadence, mapped formats to platforms, organised monthly content review and planning, and ensured the channel performed every moment. I built the page around content that treated the reader as a peer rather than just a prospect, provided value to our target audience, and delivered on Miva’s goals.

Miva is a fully online university with a growing physical footprint. There was little to no student-generated content, which is the kind that does more for an institution’s credibility than anything an official account can post. So I built the structure to produce it.

The club runs 100+ students nationwide through a 10-person student executive year on year — president, VP of operations, a communications lead, a video production lead, and state coordinators in Lagos, Abuja, Port Harcourt and Jos who double as handlers for the student pages. Executives own areas; members belong to teams.

Miva’s main channels can’t carry the whole story on their own. So I set up the surrounding sources to feed it: the Alumni Network, the Creatives Club, a LinkedIn Page for the Career Advancement Centre, and the student pages all producing content separate from the main account. The point wasn’t just volume; it was making Miva’s social presence independent of any one person, including me.

Launched immediately after the maiden convocation, while the graduating class was still posting about it. The window was narrow and the audience was warm.

I built and launched all 7 channels in the same 2 weeks, and used the convocation’s momentum as the acquisition engine rather than starting cold.

uLesson’s social had gone quiet. I rebuilt the calendar across Instagram, Facebook, X, LinkedIn, TikTok and YouTube, and focused on content that earned its way to non-followers rather than talking to the existing base.

AfriLabs connects 500+ innovation hubs across Africa. I ran social for 5 channels — AfriLabs, AfriLabs Connect, AfriLabs_AG, the AU Digital and Innovation Fellowship, and ONEPlanET — alongside the 2021 and 2022 Annual Gatherings, RevUp Women, Africa Business Heroes, Catalytic Africa, and many other impactful projects.

The thing I’m proud of isn’t even the metric. I founded and ran a community for the social media handlers across those member hubs, so hubs in Lagos, Nairobi and Kigali were sharing what worked instead of each solving the same problem alone.

I led a volunteer team of 10–15 across copy, design and page management, building public support for the Nigerian Startup Bill and keeping ecosystem stakeholders engaged through the legislative process.

Neo Cloud Technologies was an early-stage startup selling enterprise management platforms — school management and student information systems, hospital information systems handling records, billing, scheduling and inventory, and equivalent systems for hotels — alongside a tech training arm, where I delivered the digital marketing course. I ran social from a standing start and grew Instagram roughly 1,700% in 6 months on organic content alone, with unique impressions up more than 300-fold. Elsewhere: the Miva Study Centre launches across several states, from announcement through opening; Freshers Connect for every cohort since May 2024, 3 a year; the 2024 and 2025 matriculation ceremonies, the 2024 edition keynoted by Prof. Yemi Osinbajo; the uLesson Classboard launch; influencer campaigns across programme launches and milestones; admissions fairs, the Miva merchandise debut, and student milestone campaigns.