Field Notes

Writing about the things I keep thinking about. No schedule. I publish when I have something worth saying.

18 August 2026 · Marketing · Career

Digital Marketing Needs What the CFA Solved

Anyone can call themselves a digital marketer. But what happens when an industry has so many different disciplines, titles and interpretations of the same job?

Read →

15 August 2026 · Marketing

Your Comment Section Is Your Content Engine. Mine It.

You are paying for research your audience keeps handing you for nothing. Maybe you just need to look closer.

Read →

12 August 2026 · Marketing

AI Made the First Draft Cheap. Now What?

The first draft is easier than ever now, but the value of everything that comes after it just became more expensive.

Read →

10 August 2026 · Career

Your Job Description Is Not Your KPI

You can be the busiest person in the room and the easiest one to replace when you lose sight of what actually matters.

Read →

9 August 2026 · Marketing

I Went Looking for TikTok Ads Manager and Found X Ads Manager Instead

I ran a Google search without thinking too much about it, until I noticed a competitor already there, waiting for me to make that search in that particular moment.

Read →

3 August 2026 · Marketing

The social media metric nobody on your team is looking at

A page can grow its follower count for months while getting worse at reaching anyone new. Here’s the number that shows you that happening, and what to do when it does.

Read →