Field Notes
Field Notes
Occasional writing on marketing, mostly about things that didn’t go the way anyone expected.
First post coming shortly.
It’s about TikTok — a platform nobody believed could sell a degree, which became the cheapest lead source in the mix. The short version is that platform assumptions are usually inherited rather than tested, and testing one is cheaper than believing it.
If you’d like it when it lands, email me and I’ll send it over.