Goodness Abraham
Digital Marketing and Communications Professional
I run organic social, paid campaigns, video, and the writing around all of it. Six years across a budding tech startup, a pan-African network of 500+ innovation hubs, an edtech app reaching students across Africa and beyond, and a university I joined at under 1,000 students that has since grown past 31,000 in 3 years.
Some results
-
21,476
Leads from TikTok at $1.65 each, on a channel that wasn’t in the paid mix before I opened a test budget.
TikTok Ads Manager · Sep 2025 – Aug 2026 -
6×
Organic social converted harder per session than paid, at four times the average engagement time.
Google Analytics · Aug 2025 – Aug 2026 -
−69%
Cost per click on a flagship campaign, after rebuilding the creative direction rather than tweaking the copy.
LinkedIn Campaign Manager · July 2026 -
24,554
Organic LinkedIn followers in twelve months. No sponsored spend, roughly 330% growth.
LinkedIn Analytics · Aug 2025 – Aug 2026 -
+57%
More link clicks on Meta, from 27% more people reached — the creative worked harder on everyone it reached.
Meta Ads Manager · Jul 2025 – Aug 2026 -
2.88M
People reached across one convocation weekend, in four cities at once.
Post-event social listening report · June 2026 -
16.1M
Views on a single video, shot and cut by me, which brought in 11,700 followers on its own.
TikTok Analytics
What I do
Social Media Management
Seven platforms, four brands. Grew Miva’s organic channel into traffic that converted six times harder per session than paid, rebuilt uLesson’s after it went quiet, and launched the Alumni Network to nearly 1,300 followers in six weeks from zero.
See the work →Paid Advertising
Five platforms, lead generation. Built TikTok into the cheapest channel in the mix and cut cost per click by 69% on a flagship campaign.
See the work →Scriptwriting & Video Direction
I write it, direct it, and often shoot and cut it too. Shot-by-shot direction documents, testimonial films, and formats built to keep running after I stop looking at them.
See the work →Content Writing
Institutional news under my byline, press releases picked up by Punch, TechCabal and The Guardian, and the email that produced 436 pieces of user-generated content in a weekend.
See the work →What people I’ve worked with say
“Self driven. Innovative. Passionate and smart. She gets things done. Goodness is good.”
Adeniyi Joshua
Brand Strategist & Brand Identity Designer · worked with Goodness on the same team
“At uLesson, Goodness consistently impressed me with her well-rounded marketing skillset and dedication to driving results. She creates engaging content across various platforms and collaborates effectively to develop captivating visuals that resonate with the audience.”
Aaron Ejeme
Entrepreneur, Growth Marketer · worked with Goodness at uLesson