Content Marketing

Prof. Yemi Osinbajo’s keynote at the second matriculation. The former Vice President gave the keynote at Miva’s 2024 matriculation in Abuja. The piece carries his full address alongside the framing that explains why it mattered for a university whose whole argument is that education has to change.

NUC approval for 4 new bachelor’s degree programmes. A regulatory milestone written for two audiences at once — prospective students who care that the programmes exist, and an ecosystem that reads NUC approval as a credibility signal. Vice-Chancellor’s quote, inspection detail and facilities list, without letting it collapse into a compliance notice.

The Chartered Institute of Stockbrokers visit. Partnership storytelling — positioning a stakeholder meeting inside Miva’s wider growth narrative rather than reporting it as a diary entry.

Masterclass with H.E. Dr. Zainab Shinkafi-Bagudu on paediatric cancer care. An event recap that had to carry real clinical substance and still work as public-facing content.

A visit to the National Universities Commission. Institutional engagement written to reinforce regulatory credibility and momentum.

3 releases I wrote, placed in national and tech press.

Punch — NUC resource verification at Miva. Published almost as written, credited to a statement released by the institution.

Everything else on this page went out under my byline. This didn’t, and that’s the point — thought leadership only works when nobody can tell someone else wrote it.

Roughly monthly LinkedIn posts across 12 months for a tech founder, though the cadence followed their schedule rather than a content calendar.

The whole job is voice. Not what I’d say about the topic, but what they’d say, in the rhythm they’d actually say it — which means reading everything they’ve already published and listening to how they talk before writing a line. Get it wrong and it reads like a comms department. Get it right and their own team can’t tell.

I can’t name the client or link a piece. That’s the arrangement with ghostwriting, and I’d rather say so plainly than gesture at work I can’t show.