Career journey
I studied geology because I was curious about the earth. I still am. The plan was petroleum engineering, and I got the admissions to go and study it abroad. Not the funding, though, and then COVID arrived before I’d finished NYSC. Every attempt to leave Nigeria ran into a document that wasn’t ready or a policy that had just changed.
What I found instead was Neo Cloud Technologies, a tech company about 3 months old, where I took a marketing job I assumed was temporary. It wasn’t. Six years later it’s the thing I’m good at.
The odd part is that I’d already been doing it. In university I ran a page about my geology field trips — writing them up, shooting them, posting them, building a small audience around rocks. I lost the page. I didn’t realise until years later that I’d been practising a career.
What 6 years actually taught me
I came in from a science background with a rough idea of marketing and no real depth. What I had to learn was the discipline underneath it: how to research properly, how to define what a campaign is actually for, which KPIs mean something and which are decoration, how to find where an audience genuinely is rather than where you assume they are, how keywords work, how to read numbers without flattering yourself.
Since then I’ve worked across most of the discipline: social and community, content and editorial, paid advertising across 5 platforms, creator partnerships, and video from script through direction to the final edit. I picked up enough design and motion graphics to build what I need without waiting on anyone, and enough offline and out-of-home to know when a brief doesn’t belong on a feed at all. Four organisations, plus side work along the way. As of August 2026, Digital Marketing Strategist at Miva Open University.
Every role taught me the same thing from a different angle. Audiences are more specific than you think, and they might be where you aren’t looking yet. A three-month-old startup’s first hundred followers. Hub managers running innovation spaces across the continent. Parents choosing education technology for their children. Adults going back to university at 34 with a full-time job and two children. Different people. Different needs. The job is working out where they already are, turning up there properly, and creating value.
I still like it when the numbers come back green. Always. That hasn’t worn off. It never will. What has changed is how much I’ve learnt. The discipline keeps getting bigger the longer I look at it. 6 years in, I’m more aware of what I need to build than I was at one, which, to me, is the correct direction.
What I care about now
Building things. I’ve done it at a startup with no audience, at a pan-African network of 500+ innovation hubs, and at a university that grew fast enough to hold its first convocation. Different scales, same job: find the audience, earn the attention, prove it moved something.
